Learn about Marketing on the Elegant Themes blog
Ever clicked on a website and watched it crawl to life like an ancient dial-up connection? Frustrating, right? You’re not alone—almost half of users will abandon a page that takes more than three seconds to load. Worse, Google isn’t a fan of sluggish sites either, meaning slow speed can tank...
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75% of consumers judge a company’s credibility by its website design. In other words, an outdated or poorly designed website can push potential customers away, even if you offer great products or services. Your website should be user-friendly and well-structured at all times. Is yours not?...
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For every business I know, a high-converting website is the only website worth having. If you’re going to sink time, money, and attention into a website, you might as well have a final result that gets the results you need. Getting to that point requires a good strategy, the proper tooling,...
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Any website owner’s dream is to make their site a popular destination that people naturally find. Not only is this possible, but you have (multiple) reliable ways of determining how and where that traffic is coming from. Now, there are free ways of measuring and monitoring website traffic....
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Is your brand keeping up with the times? Rebranding isn’t just for the bold—it’s a survival tactic for businesses in a changing world. A well-executed brand refresh shows your customers that you value their evolving interests. But without a clear strategy, rebranding can do more harm than...
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Ever dream of setting up a system that works by itself—day and night, weekday and weekend, office hours, or on vacation? I know you have—and for good reason! Setting up automations save so much time, adds consistency to your marketing, and allows you and your team to iterate your marketing...
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Many of us are freelancers or agency owners who build websites for clients. If you consider this your full-time job, you’re always looking for more income streams to prop up your business. I have found that SEO (and all its different types and niches) is a natural fit for most web design...
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Email marketing is one of the most efficient and cost-effective ways to reach and engage with your target audience. With the right strategy and approach, you can use email to build relationships, drive conversions, and increase customer loyalty. I have selected the most effective types of email...
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Technical SEO is the foundation of fast, secure, and user-friendly websites. For web developers, enhancing user experience and improving search engine rankings is essential to addressing critical challenges such as website speed, structured data implementation, and crawlability issues. This guide...
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I’ve seen my share of business owners managing their email subscribers manually via spreadsheets and old-school pen-and-paper signup sheets. But there are now so many dead-simple ways of collecting new subscribers that the old methods should be retired. If you use Mailchimp and a WordPress...
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Getting the most from your email marketing campaigns requires understanding what metrics to track on your analytics dashboard. But the good news is that email marketing metrics provide unique insights into your campaign’s performance, allowing you to make data-driven decisions to optimize...
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Email marketing is a powerful marketing strategy that can help businesses stay connected with their customers. It can deepen customer relationships and provide an avenue for both education and promotion. This article compares two of the most popular small business email marketing platforms,...
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